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An idea whose time has come!

The Design Polymath




The Vignelli Forever series of posters by Anthony Neil Dart.

Remembering Massimo Vignelli (January 10, 1931 – May 27, 2014) one the most prolific graphic designers of our time. Subconsciously, it's always been hard for me to disassociate Vignelli and his oeuvre from the font Helvetica. They have to come in tow. I can't speak of one without thinking of the other. His best loved quote "If you can design one thing, then you can design everything.", draws huge parallels with Helvetica's wide-spread use and abuse.

Apart from, of-course his well known love for the typeface which he expresses on Gary Hustwit's documentary and in a lot of his work like the legendary American Airlines branding. For the young and impressionable designers of my generation, Helvetica had a love/hate connotation already riding high. We were sort of in the cusp or flux where the general attitude towards the typeface was experiencing a wide-felt change. In times like these we looked up to doyens such as Vignelli who put it in as prosaic a manner as – "You can say, "I love you," in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work." (Excerpt from the documentary – Helvetica)

Young Creative of the Year 2014 Ogilvy, Delhi


God's Architect



Barcelona



Sufi Rock




The idea was to marry the diverse musical traditions of Sufi & Rock together. The poster fused the jaali from Islamic architecture with the ‘sign of the horns’, a gesture widely used by rock and metal fans.

Katiyabaaz























Commission work for a documentary on the issue of electricity theft in the city of Kanpur. The poster depicts Loha Singh, a central character in the proceedings who is fashioned on the lines of a danger sign (skull & cross) most related with electricity.

He's almost a Prometheus like figure who steals electricity from the Gods to give it to the lesser mortals for better or for worse!

Check out the trailer here.

Spy in Amber / Malgonkar Series


Malgonkar Series
























Book cover series design for three Manohar Malgonkar titles with Rupa Publications. The look is based on a mix of genres that Malgonkar dabbles in – literary thriller and popular fiction.

Spy in Amber is an espionage thriller based in Tibet.
Combat of Shadows is a high-society drama that plays out in Assam and The Garland Keepers is inspired by the events of the Emergency of 1975-77.

A Poster for Delhi
























I've tried to encapsulate the diversity, madness and chaos that Delhi is through the use of the 6 Metro routes that connect the city and bring it together. To the awesome Delhi Metro!
The faux metro route map which makes a heart is an artistic interpretation.