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Why is'nt anyone talking about this re-branding? I guess, it wasn't launched as vociferously as say a Docomo or Videocon for that matter and it's not in the FMCG/retail market area to need substantial brand recognition but a name like Crompton & Greaves that has been subliminally part of the Indian brand-psyche for years quietly gets a make-over and what a make-over!
I'm not a newspaper regular and I didn't have a clue until I saw one of their magazine adverts. Here it is, in all it's basic, solid simplicity. Pure business. Although, the site can't hold the candle.
The famous French import ultimately bails, albeit unfortunately with some baggage. + CLICK IMAGE TO ENLARGE
This is my version, go create your own with the Batman & Robin Comic Generator: http://www.batmancomic.info/
To all the phonies in the world!Mixed Media / 27 January 2010
Font Aid IV:
Coming Together, a Collaborative Typeface
The Society of Typographic Aficionados (SOTA) announced the launch of Font Aid IV, a project uniting the typographic and design communities in raising funds to expedite relief efforts in Haiti. Designers from around the world were invited to contribute artwork for a typeface to raise relief funds for Haiti.
My ampersand was based on the form of the letter 'H' which stood for Hope & Haiti.
Inconsequential daily route map, often drawn by people whose house is literally a stone's throw from their work place.
