SHIT THAT PEOPLE IN ADVERTISING SAY!

There are many people who talk about doing something different than what they are currently doing. Advertising is full such people with dreams, whims and fancies. People who want to do organic farming, open a restaurant, be a travel writer, an artist and most commonly – die; if at 40, they are still in advertising!

Very recently, in fact just yesterday, a dear friend of mine, a brother from another mother, did it! He quit advertising, left, arguably one of the best advertising agencies in the country, stayed home without a salary, taught himself type design and launched a retail typeface.

The typeface is called Brahmos (Devanagari)
Designed by Rocky (Hitesh Malaviya)
This is ITF Brahmos in all its goodness:
http://www.indiantypefoundry.com/fonts/indian-type-foundry/brahmos-devanagari/about

http://www.indiantypefoundry.com/fonts/indian-type-foundry/brahmos/about
(Brahmos Latin designed by Satya Rajpurohit)

And these are some of the type specimen pieces I designed for ITF Brahmos.