Posted by ojasvi mohanty on Thursday, 18 February 2010
Labels: Crompton and Greaves
Why is'nt anyone talking about this re-branding? I guess, it wasn't launched as vociferously as say a Docomo or Videocon for that matter and it's not in the FMCG/retail market area to need substantial brand recognition but a name like Crompton & Greaves that has been subliminally part of the Indian brand-psyche for years quietly gets a make-over and what a make-over!
I'm not a newspaper regular and I didn't have a clue until I saw one of their magazine adverts. Here it is, in all it's basic, solid simplicity. Pure business. Although, the site can't hold the candle.